Welcome to 2018, where the machines will finally rise and take all of our business to customer jobs! I joke of course, but AI will indeed help us as marketers focus more on delivering business impact this year. Business to customer (or B2C) trends change almost every year, and so, let’s talk about what will… Read More »
The world of digital marketing is now old enough to be able to look back at the trends that have developed over the years. From social media marketing to SEO and mobile optimisation, through it all though, email marketing has survived and still continues to be a widely used platform for digital marketing.
Social media is inescapable. There are millions of business and brands taking full advantage of various social platforms to reach their target audience, increasing said audience and building a customer base. There are many ways to do this. The one we’ll be focusing on in this blog is a social media giveaway. On the surface,… Read More »
The holiday season can be a great way to bring in more money and sales, but often, those things come with the heavy burden of additional stress and not enough time to put in the extra effort. Increasing foot traffic is a difficult task but when you do it right, the effort will prove invaluable. For… Read More »
It goes without saying that one of the most frustrating things about social media marketing is receiving no engagement. You take the time out to create what you feel is great content but most of the time, you’ll receive less feedback than you think you deserve. Sometimes there’ll be a like or two, you might… Read More »
Branding to a business is sunshine to a flower, it cannot survive without it.